Kristen Ritchie

About Kristen Ritchie

Results-driven Sales Professional with a successful history of building and expanding sales territories from the ground up. I have a proven ability to consistently exceed targets by focusing on customer needs, meticulous preparation, and cultivating value-driven relationships. I have an outstanding track record of managing projects from the initial target phase through to the final installation, ensuring customer satisfaction and repeat business.

Experience

1. Territory Manager

   Chrane Foodservice Solutions

   Jan 2018 — Present

   Drove significant sales growth by developing and managing key relationships across all foodservice segments, including national accounts. This strategy resulted in a 43%+ close rate and generated over $13.5M in annual sales. On track to exceed $10M+ in 2025.• Spearheaded a multi-location equipment replacement project that resulted in a $3.5M purchase order—the largest in company history at the time. Acted as project manager to ensure the project was delivered on time and within budget. Secured similar projects in subsequent years valued at $2.7M and $1.5M.• Awarded Sales Representative of the Year for 2023 for exceeding sales expectations.• Generated organic sales growth by securing new business with both end-users (40%) and dealers (60%) while consistently growing repeat sales.• Developed and executed local marketing programs and sales promotions, including distributor training programs and participation in trade show events, which led to a 27% increase in dealer sales over the last 18 months.• Managed and marketed a diverse portfolio of over 10 commercial foodservice equipment and smallware lines, including Middleby, Cambro Manufacturing, Mercer Culinary, Waring Commercial

Education

• Oklahoma State University

  Bachelor of Science (BS), Hotel and Restaurant Management

  1984 — 1988

• Oklahoma State University

  Bachelor's Degree, Human Sciences Education & Community Services

  1990 — 1992

Skills

• Food Cost
• Food Safety
• Food Cost Analysis
• Food Preparation
• Event Planning
• Restaurants
• Cooking
• Hospitality Industry
• Sales
• Marketing Strategy
• Food Cost Management
• Menu Development
• Chef
• Food Industry
• Hospitality
• Catering
• Restaurant Management
• Food & Beverage
• Gourmet
• Food Service
• Marketing
• Budgets
• Food
• Profit
• Food Quality
• Culinary Skills
• Menu Costing
• Menu Engineering
• Menu Analysis