Kristen N.
Head of NI America’s Marketing
- Role
- Director, America\'s Regional Marketing Test & Measurement Group at Emerson at NI (National Instruments)
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Kristen N.
I am a curious and collaborative B2B marketing leader with a passion for making connections, enabling customers and continuously improving account growth. I excel in bridging the gap between sales and marketing to create customer engagements and conversations that drive revenue and increased customer loyalty. Strengths:Marketing Strategy • Go-to-Market Planning • Communication • Sales and Marketing Partnerships • Customer Acquisition Strategy • Stakeholder Management • Field Marketing Strategy • Campaign ROI Analysis • Engagements Across Customer Journey • Cross-Functional Leadership
Experience
Director, America\'s Regional Marketing Test & Measurement Group at Emerson
Jun 2024 — Present
Lead global team of field marketers, focused on driving the BU strategies, aligned to regional sales and channel growth. Drives marketing execution in the regions, including events, account based marketing and sales enablement to achieve regional revenue goals.
Education
Austin Community College
Continuing Education, Event Planning
2010 — 2010
Bryant University
Bachelor of Science, Business Administration, Marketing & Communication
1996 — 2000
Emerson College
Master of Arts, Communication, Integrated Marketing Communication
2005 — 2007
Skills
- Account Based Marketing
- Marketing Communications
- Email Marketing
- Marketing
- Integrated Marketing
- Marketing Strategy
- Copywriting
- Project Management
- Event Planning
- Project Planning
- Strategy
- Management
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