Kristen N.

Head of NI America’s Marketing

Role
Director, America\'s Regional Marketing Test & Measurement Group at Emerson at NI (National Instruments)
Location
Austin, TX, US
LinkedIn followers
500 followers

About Kristen N.

I am a curious and collaborative B2B marketing leader with a passion for making connections, enabling customers and continuously improving account growth. I excel in bridging the gap between sales and marketing to create customer engagements and conversations that drive revenue and increased customer loyalty. Strengths:Marketing Strategy • Go-to-Market Planning • Communication • Sales and Marketing Partnerships • Customer Acquisition Strategy • Stakeholder Management • Field Marketing Strategy • Campaign ROI Analysis • Engagements Across Customer Journey • Cross-Functional Leadership

Experience

  1. Director, America\'s Regional Marketing Test & Measurement Group at Emerson

    NI (National Instruments)

    Jun 2024 — Present

    Lead global team of field marketers, focused on driving the BU strategies, aligned to regional sales and channel growth. Drives marketing execution in the regions, including events, account based marketing and sales enablement to achieve regional revenue goals.

Education

  • Austin Community College

    Continuing Education, Event Planning

    2010 — 2010

  • Bryant University

    Bachelor of Science, Business Administration, Marketing & Communication

    1996 — 2000

  • Emerson College

    Master of Arts, Communication, Integrated Marketing Communication

    2005 — 2007

Skills

  • Account Based Marketing
  • Marketing Communications
  • Email Marketing
  • Marketing
  • Integrated Marketing
  • Marketing Strategy
  • Copywriting
  • Project Management
  • Event Planning
  • Project Planning
  • Strategy
  • Management

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Kristen N. — Director, America\'s Regional Marketing Test & Measurement Group at Emerson at NI (National Instruments) in Austin, TX, US | Unifers