Kristen Minarik

About Kristen Minarik

With over 20 years of experience, I specialize in creating impactful digital user experiences that balance human-centered design with business goals. My journey spans boutique studios, startups, and leading agencies like Instrument and Wieden+Kennedy, where I’ve partnered with major tech and brand leaders including Nike, Google, Warby Parker, and Fitbit.As a UX/UI Design Leader, I thrive on solving complex business challenges through meaningful, intuitive experiences that serve real human needs—always in collaboration with, and in support of, the talented individuals who bring them to life. My expertise runs broad and deep across marketing, brand, and product design.At the core of my work is a passion for envisioning the future of digital experiences—setting strategic vision through storytelling, crafting the design systems they’re built on, refining elegant UIs, and mentoring diverse, high-performing, multidisciplinary teams. With a strong focus on process and collaboration, I help drive work forward to deliver experiences that resonate with users and meet business objectives.Today, I’m especially interested in partnering with emerging brands and startups committed to building a better future—for our climate, our health, and our children.

Experience

1. Principle Product Designer

   Cash App

   Dec 2025 — Present

Education

• Montana State University-Bozeman

  BFA in Graphic Design, Graphic Design

  1999 — 2004

Skills

• Typography
• Advertising
• Web Design
• Interactive Advertising
• Adobe Creative Suite
• Graphics
• Interaction Design
• Brand Development
• Creative Direction
• Creative Strategy
• Email Marketing
• Graphic Design
• Art Direction