Kristen Milford

About Kristen Milford

Based on my experience in the fields of marketing, public relations, and freelance writing, I am an expert in developing and executing innovative multi-channel promotional campaigns, cultivating brand and influencer relationships, content creation, and project management. I\'m often described as an intuitive self-starter who is goal-driven, analytical, and detail-oriented, bringing fresh ideas and creative flair to every project both in leadership roles and when working as part of a dedicated team. I would make a great asset to any organization because I thrive in fast-paced workspaces that require managing a variety of tasks; I adapt quickly to new environments and technologies; I keep abreast on the latest trends and developments in my fields, continuously seeking opportunities for company growth and community equity-building; and, given my background in both start-up and corporate environments, I\'m committed to a no-job-too-small attitude and problem-solving approach to maximize productivity. I am interested in career opportunities in marketing and public relations, with a strong interest in the field of fashion. Specialties: Marketing; Publicity; Content Creation; Influencer Relations; Advertising; Project Management; Social Media Management; Feature Writing; Copywriting; Brand Partnerships.

Experience

1. Senior Marketing Manager

   ABRAMS

   Jan 2022 — Present · New York, NY, US

   Plan and execute integrated marketing campaigns for ≈60 titles per year in the categories of lifestyle, fashion, interior design, pop culture, graphic novels, DIY/crafts, and cookbooks • Coordinate activations with celebrity, macro, and micro-influencers • Facilitate partnerships with third-party brands, including early buzz campaigns, sweepstakes, social media promotion, book club selections, and event sponsorships • Manage CRM, performance marketing, display advertising, and paid social • Draft creative for ads, eblasts, social media, and marketing collateral • Present marketing campaigns seasonally to key stakeholders • Coordinate promotions with licensors including Amazon, Disney, Marvel, Lucasfilm, PEANUTS, Nickelodeon, WB, and Condé Nast • Orchestrate consumer show project management and promotions for San Diego and New York Comic-Cons • Developed go-to-market strategy for comics imprints KANA (manga), MEGASCOPE (BIPOC creators), and SURELY (LGBTQ+) • Notable title campaigns include: RUN: BOOK ONE by Congressman John Lewis and Andrew Aydin; JUNGALOW by Target Home Style Expert Justina Blakeney; WSJ bestseller LIVE BEAUTIFUL by Athena Calderone; NYT Best Graphic Novel of 2020 selection KENT STATE by Derf Backderf SKILLS: Adobe Acrobat; Adobe InDesign; Adobe Spark; AdBiblio; AdPulse; Amazon Ads; Amazon Marketing Services; Asana; Basecamp; Edelweiss; Facebook; Goodreads; Google Ads; Google Analytics; Google Display Network; Google Keyword Planner; Instagram; LiveIntent; Mailchimp; Mediavine; Microsoft Excel; Microsoft Office; Microsoft Outlook; Monday; Muck Rack; NetGalley; Pinterest; Ravelry; TikTok; Twitter

Education

• College of Charleston

  Bachelor's Degree, Communication; Philosophy, 3.6 GPA

  2007 — 2012

• Fashion Institute of Technology

  Certificate, Fashion Styling Fundamentals

  2020 — 2022

• Summerville High School

  High School, General Education, 3.8 GPA

  2003 — 2007