Kristen Meyer
Account Based Marketing | Demand Generation | Toastmaster | MBA Candidate
- Role
- Account Based Marketing Manager at Icertis
- Location
- Eugene, OR, US
- LinkedIn followers
- 500 followers
About Kristen Meyer
I lead enterprise Account-Based Marketing and demand generation for global B2B SaaS…
Experience
Account Based Marketing Manager
Dec 2023 — Present
Spearheaded comprehensive ABM campaigns, collaborating with product marketing, content teams, and sales to increase account engagement by 72%.• Leveraged 6sense intent data to personalize outreach, driving $980K in new pipeline from ABM target accounts.• Designed and executed multi-channel ABM programs (email, digital ads, events, webinars, and social), ensuring personalized engagement for key personas across the buying committee.• Partnered with sales leadership to refine ABM strategies, increasing alignment and accelerating deal velocity in high-value accounts.
Education
University of Oregon - Charles H. Lundquist College of Business
Bachelor of Science - BS
University of Arizona
Master of Business Administration - MBA
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