Kristen Maglia
Lover of great communication. Product Marketer. Imagery and remote sensing nerd.
- Role
- Sr Manager, Product Marketing (Remote) at Esri
- Location
- Longmont, CO, US
- LinkedIn followers
- 500 followers
About Kristen Maglia
An accomplished marketing segment expert with extensive experience building brand recognition, developing & executing marketing campaigns, and creating opportunities for high tech sales teams.With an exceptional track record of helping business-to-business organizations distill complex technical information into tangible value propositions, my goal is to aggregate and disseminate messaging and content that leads to products, not with them. My core expertise lies in developing and directing the implementation of creative integrated marketing promotions plans.
Experience
Sr Manager, Product Marketing (Remote)
Dec 2021 — Present · US
In my role at Esri, I spearhead the product marketing for our imagery and remote sensing management capability within the ArcGIS system. This position is pivotal as it bridges multiple teams and integrates various technologies to effectively communicate the critical importance of a comprehensive data management solution. Imagery and remote sensing data are integral to understanding and interpreting the physical world at scale, and managing this big data effectively is no small feat. My job involves not just promoting products, but advocating for a foundational technology that enables all subsequent layers of data utility—from analysis and insight sharing to trend identification and decision-making support. With a focus on developing and leading a market-first communication strategy, I am dedicated to establishing ArcGIS\'s image and remote sensing management capabilities as leaders in both the imagery and GIS industries. This strategic positioning is essential for educating and engaging a global audience, highlighting the transformative impact of our data management solutions and reinforcing their role as the foundational element of advanced geographic information systems.
Education
Colorado State University
Liberal Arts, English/Language Arts Teacher Education
Skills
- Content Development
- Strategic Planning
- B2b
- Demand Generation
- Strategic Partnerships
- Strategic Communications
- Integrated Marketing
- Strategy
- Messaging
- Email Marketing
- Web Design
- SEO
- Trade Show Strategy
- Lead Generation
- Value Propositions
- Business-to-Business (B2b)
- Advertising
- Cross-Functional Team Leadership
- Marketing Strategy
- Advertising Management
- Marketing Communications
- Employee Management
- Metrics Reporting
- Company Brochures
- Trade Shows
- Goal Setting
- Writing
- Public Relations
- Internal Communications
- Media Relations
- Search Engine Optimization (SEO)
- B2b Marketing
- Management
- Product Marketing
- Social Media Marketing
- Program Management
- Company Newsletters
- Marketing
- Corporate Communications
- Leadership
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