Kristen Squires

About Kristen Squires

Instead of wondering when your next vacation is, you ought to set up a life you don\'t need to escape from.\"- Seth Godin (one of my favorites!)I strive to always feel like I am contributing to a higher purpose and that\'s why I love the hospitality industry. I love helping people create memories and unique experiences together. But when it comes down to it, I am a driven marketing and communications professional with over a decade of experience who seeks continual development of my emotional intelligence and industry knowledge base. And while I deeply believe I am the architect of my life and I am choosing the contents of it, I also love escaping with my husband, kids, and dog.I have experience in and a love for marketing and communication strategy, branding, reputation management, content creation, and social media strategy planning and management. I have worked with local and national companies in B2B and B2C industries, including arts, entertainment, nonprofit, technology, and telecommunications. Additionally, I am the immediate Past President of the Board of Directors and former Vice President of Marketing and Communications for the Junior League of the Great Lakes Bay Region, who developed a communications strategy and annual marketing plan. This group of passionate women is so empowering and feeds my soul to know I am growing and learning from these women, but also helping to grow and make my community a better place.I am part of the Great Lakes Bay Region Make a Wish fundraiser committee, planning a fun, differently-themed event every year to raise money for kids with critical illnesses in Michigan. I also volunteer for LEAD, a nonprofit organization focused on educating individuals on the importance of self-love and confidence. I also love giving back to our youth by speaking to college classes and coaching as a recreational soccer coach. Life is short so I fill my life with things I love doing and things I know will make long-lasting change in our community!Speaking of community, because I grew up and currently work in Saginaw, previously worked in Bay City, live in Midland, and graduated from CMU in Mt. Pleasant, I am a huge advocate for the Great Lakes Bay Region of Michigan. The region has everything I\'m looking for as a young professional and I never felt the need to leave. I am proud to call this area home for myself and my family!

Experience

1. Director of Marketing - the Dow Event Center & Jolt Credit Union Event Park

   Legends Global

   Feb 2025 — Present · Saginaw, MI, US

   Bringing Big Moments to Life | Events & Entertainment Marketing at The Dow Event Center & Jolt Credit Union Event Park | Community-Driven, Creativity-Fueled, Great Lakes Bay Region Proud

Education

• Central Michigan University

  Bachelor of Applied Arts, Integrative Public Relations

  2006 — 2010

Skills

• Public Relations
• Media Relations
• Content Marketing
• Leadership
• Advertising
• Public Speaking
• Community Outreach
• Editing
• Digital Marketing
• Social Media
• Team Leadership
• Event Management
• Blogging
• Project Coordination
• Volunteer Management
• Marketing Communications
• Facebook
• Social Networking
• Social Media Marketing