Kristen Brooks
Sr Director of Product Marketing @Auctane
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WORK HISTORY
Sr Director of Product Marketing @Auctane
EDUCATION
University of Colorado Boulder - Leeds School of Business
Bachelor of Business Administration (BBA), Marketing & Management
SKILLS
ABOUT KRISTEN BROOKS
Bringing MAGIC to Go-To-Market If you approach an opportunity like everyone else, you\'ll be like everyone else. I\'m thriving when I\'m making magic to intersection of product, sales, and marketing - translating product and services into value and punchy stories that drive revenue growth. With over a decade of experience in Marketing, GTM strategy, and Market Research, I\'ve lead high-impact initiatives that increased win rates, expanded deal sizes, and streamlined sales practices through enablement and simplified pricing & packaging. At Brightspot, I’ve helped scale sales GTM from founder-led to a repeatable motion, increased deal sizes, and secured major analyst placements. Previously at Bazaarvoice, I led M&A go-to-market integration, pricing strategies, and retention programs, achieving double-digit growth in adoption and retention. What I Bring to the Table: Creative problem solving & strategy (I call it zizzer-zazzer-zuzz) GTM & Positioning for AI & SaaS Solutions Competitive Intelligence & Win/Loss Analysis Pricing & Packaging Strategy to Maximize Revenue Sales Enablement & Field Readiness Programs Analyst & Market Research Relations Scaling Product Marketing for GrowthI’m passionate about leading thriving teams, driving results, and shaping product marketing excellence. Always open to meaningful connections and conversations around the future of AI, the craft of Product Marketing, B2B SaaS, and product-led growth.
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