Kristen Long

About Kristen Long

Marketing professional with experience in graphic design, photography, and web design. Master of Business Administration Degree with a concentration in marketing from Central Michigan University.

Experience

1. Digital Marketing Content Strategist

   Howard Miller & Hekman

   May 2021 — Present · Zeeland, MI, US

   Content Creator/Manager for all HMC brands and channels, including websites, eCommerce, email marketing, social media, and marketing materials. • Collect and manage data analytics for social media, email campaigns, and websites. • Create graphics, images, and videos optimized for social media and email. • Organize and implement social media posts and email blasts. • Write content for product descriptions, social media, emails, and other marketing materials. • Work with graphic designers to launch new products, create marketing materials, etc. • Manage public communication/relations through reviews, emails, comments, and DM\'s. • Manage all PR Media requests and submissions for furniture market vendors, magazines, and other publications. Howard Miller Company (HMC) brands include Howard Miller, Heckman Furniture, Heckman Contract, HMC Interior Designer Store, Howard Miller Special Markets, and SmartMoves.

Education

• Central Michigan University

  Master of Business Administration, Marketing Concentration

• Chippewa Hills High School

  High School Diploma

• Central Michigan University

  Bachelor of Fine Arts, Art Major: Graphic Design Concentration

• Central Michigan University

  Bachelor of Arts, Art History