Kristen McGowan Lasalvia

About Kristen McGowan Lasalvia

As an experienced marketer, I have a passion for storytelling and creating innovative content to bring audiences closer to a brand. I develop omnichannel marketing strategies and deliver content-rich digital experiences to attract, engage and accelerate audience conversion to drive business growth. I manage the creation, optimization and measurement of high value content, taking a persona based and audience-centric approach to build brand awareness across all stages of the audience journey. As a data driven marketer I specialize in leveraging marketing technology to capture audience and content performance to demonstrate marketing ROI. I partner with brand, digital and social, product and business unit marketing, and sales and operations teams to develop and deploy marketing initiatives. Throughout my career I’ve had roles in sales, marketing, internal communications, advertising, media buying, event marketing, PR, brand, and sponsorship. All these roles support my passion for relationship building and driving loyalty and brand engagement with customers/prospects/employees. I’ve enjoyed creating and strategically distributing stories across all content types to drive growth and deliver measurable results.

Experience

1. Iwin Global Board, VP of Community Relations & Women\'s Month Chair

   ADP

   Jul 2023 — Present · Roseland, NJ, US

   Build out programming for the quarters theme, aligning with International Women\'s Month theme and iWIN theme​. Organize the annual Ambassadors associate recognition program, survey and recognition components. ​Drive the women\'s quarter calendar of events and coordinate all marketing promotions and philanthropy campaigns. Lead the committee to pull all elements of women\'s quarter together to meet deadlines and reporting recaps. ​

Education

• Hofstra University

  Business Administration, Marketing, Management

  2001 — 2005

Skills

• Media Buying
• Copywriting
• Advertising
• Strategic Planning
• Loyalty Marketing
• Competitive Analysis
• Corporate Blogging
• Budgeting
• Online Marketing
• Employee Loyalty
• Social Media
• Media Relations
• Social Media Marketing
• Digital Marketing
• Loyalty Programs
• Marketing
• Marketing Communications
• Marketing Research
• Marketing Strategy
• Management
• Brand Loyalty
• Sponsorship
• Budgets