Kristen Lanza
Creative Director at Associated Bank
- Role
- Creative Director at Associated Bank
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Kristen Lanza
I’m an experienced digital creative director with a demonstrated history of bringing teams together especially in environments with evolving priorities. I’m able to distinguish project requirements with little direction and lead a team to deliver insightful, multi-channel solutions.Specialties:creative direction and strategy, digital marketing, email marketing systems, using and implementing cms systems, DAMs, conceptual photography and videography, brand storytelling, ux/ui management, html and css, retail and e-commerce, social media, SEO, site optimization, agile and scrum, project management
Experience
Creative Director
Sep 2023 — Present · Milwaukee, WI, US
Collaborate with Marketing and Line of Business leaders to build creative, multi-channel campaigns that support the strategic business goals of the organization.• Guide and mentor the creative team. Provide feedback during Creative Reviews to expand their own creative capabilities as well as continuing to clarify and iterate on brand guidelines.• Leverage data and real-time testing to ensure Creative Strategy is sound.• Manage creative direction of all external agencies.• Supported the Real Estate team from concept through build of internal and external remodel which included rooftop signage, exterior lighting plan as well as several interior branded art installations.• Launched the brand redesign in 2023 which includes new TV, Radio, Print, Digital and internal brand positioning.• Manage Customer Experience Communications.• Establish a working Content Calendar.
Education
Mount Mary University
Bachelor of Fine Arts (BFA), Graphic Design
2004 — 2008
University of Wisconsin-Milwaukee
Design and Applied Arts
2004 — 2005
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