Kristen Kowalski

About Kristen Kowalski

Marketing/Brand Management, Sales Professional, Entrepreneur, People and Project Leader and Sommelier with 20+ years of story worthy success. Extensive experience working within global organizations managing brands and developing winning strategies. My career experience spans the Consumer Packaged Good, Wine and Spirits, and Automotive industries. A prior small business owner with an entrepreneurial spirit, I have a passion for building and growing businesses and brands. Expertise in strategic marketing, leading teams, sales planning, brand positioning, and sales to drive innovative, consumer-relevant strategies that deliver results. Excellent communication, team leadership, and problem-solving skills with a laser focus and zeal for building and growing businesses, brands, and relationships. Proven ability to work effectively within fast-paced, complex, changing business environments. A team player with the ability to manage, motivate, and educate people while cultivating strong collaborative relationships.

Experience

1. Advanced Materials & Transportation Product Platforms, Global Portfolio Marketing Manager

   3M

   May 2017 — Present · St. Paul, MN, US

   Drive growth of Structural Adhesive/Composite solutions businesses by meeting customer needs through flawless portfolio and program implementation. Establish area level portfolio strategies, priorities and pricing working with local country sales leaders. Lead the communication and execution of plans across the United States, Canada and Latin America. Lead and inspire a cross-functional team of manufacturing, technical, supply chain, program management, quality and application engineering to deliver financial results, exceed customer expectations, while adhering to the quality and safety standards expected in the automotive industry. Marketing portfolio lead on new product introduction process (NPIs) ensuring alignment with customer needs and delivering innovative solutions to the customer-facing teams that result in category growth.

Education

• UMN Carlson School of Management

  Master of Business Administration (M.B.A.), Marketing

• International Sommelier Guild

  Sommelier Diploma

• Wine Scholar Guild

  Bourgogne Master’s Program

• UMN Carlson School of Management

  Bachelor's Degree, Marketing

Skills

• Wine Education
• Pricing Strategy
• Brand Development
• Segmentation
• Wine
• Marketing
• Wine Writing
• Key Account Management
• Fmcg
• Brand Management
• Cross-Functional Team Leadership
• Competitive Analysis
• Marketing Strategy
• Trade Marketing
• Consumer Products
• Retail
• B2b
• Direct Marketing
• Sommelier
• Marketing Communications
• Market Planning
• Customer Insight
• Sales
• Marketing Management
• Market Analysis
• Marketing Research
• Trade Sales
• Product Marketing
• Sales Presentations
• Product Management
• Market Research
• Sales Management
• Leadership
• Strategic Planning
• P&L Management
• Product Development
• Pricing
• Entrepreneurship