Kristen Hendrickson

About Kristen Hendrickson

I design executive engagement ecosystems that drive revenue, deepen strategic relationships, and position marketing as a core growth engine — not a support function.As Director of Marketing Programs at Newfront (now part of WTW), I operate at the intersection of executive experience, revenue strategy, and marketing operations infrastructure. I partner with event leadership, sales, and senior stakeholders to ensure high-impact programs, sponsorship models, and demand generation initiatives translate into measurable commercial growth.Over the past decade, I have helped scale marketing through rapid expansion and into the early stages of enterprise acquisition — building the strategic frameworks, cross-functional alignment, and operational systems required to support both innovation and enterprise readiness.My work focuses on:• Executive engagement strategy across multi-vertical audiences• Revenue-integrated sponsorship and partnership models• CRM and marketing automation architecture (HubSpot + Salesforce)• Event-led demand generation and pipeline alignment• Scalable marketing infrastructure for growth-stage organizationsI’m drawn to building — architecting programs, systems, and partnerships that align experience with measurable business impact.

Experience

1. Director of Marketing Programs

   Newfront

   Oct 2013 — Present · San Francisco, CA, US

   Strategic marketing leader driving executive engagement strategy, revenue-aligned programming, and marketing operations infrastructure across Total Rewards, Business Insurance, and specialty practices- Shape national executive engagement strategy across invite-only symposia, advisory councils, and curated industry ecosystems serving senior decision-makers in HR, Risk, and enterprise leadership roles- Design and operationalize multi-tier sponsorship frameworks aligned with cross-practice revenue priorities and strategic account growth- Lead marketing operations strategy supporting event-driven demand generation, including CRM integration, segmentation architecture, automation workflows, and performance reporting- Oversee strategic sports and brand partnership activation, including management of the San Francisco 49ers relationship, aligning premium hospitality experiences with top-tier client development- Serve as cross-functional liaison across marketing, sales, and practice leadership to ensure programming aligns with commercial objectives- Support brand and program evolution during early-stage acquisition transition as Newfront enters its next phase under WTW.

Education

• San Francisco State University

  B.A.

Skills

• Annual Giving
• Volunteer Management
• Community Outreach
• Community Development
• Public Speaking
• Grants
• Leadership Development
• Event Planning
• Community Organizing
• Program Development
• Stewardship
• Recruiting
• Staff Development
• Board Development
• Social Media
• Non-Profits
• Marketing
• Fundraising
• Public Relations
• Nonprofits
• Program Evaluation
• Youth Development
• Event Management
• Social Media Marketing
• Non-Profit Administration
• Program Management
• Workshop Facilitation
• Philanthropy