Kristen Heimstra

WORK HISTORY

EDUCATION

SKILLS

ABOUT KRISTEN HEIMSTRA

Hi, I\'m Kristen — Head of Revenue at MetaCTO and the founder of Blueprint Sales Studio. I’m a sales and revenue leader who’s passionate about helping companies grow with clarity, confidence, and structure that actually works.Sales has been a part of my life for as long as I can remember — from my early days as a teen and twenty-something working as a model with brands like Marie Claire, Teen Vogue, and The Today Show, to traveling internationally selling AnaJet (now Ricoh) Direct-to-Garment printers to small businesses around the world. Over the past 15 years, I’ve trained and led hundreds of sales professionals, built high-performing teams from the ground up, and personally sold to hundreds of small businesses globally.During my nearly decade-long career at Houzz, I served as Director of Sales for 7+ years, overseeing teams across the U.S. and Canada. I also held multiple cross-functional leadership roles — SDR, AE, CSM, customer support, recruiting, and specialty teams — many of which I helped build and scale from scratch. From there, I went on to serve as Head of Sales at Skimmer, leading GTM strategy, outbound development, and sales operations during a high-growth stage.I launched Blueprint Sales Studio because I believe great people and great ideas deserve the chance to succeed — not just survive. Over the past year, Blueprint grew into a six-figure+ consulting business, helping founders and teams build stronger sales foundations, clarify their GTM strategy, and gain the confidence needed to grow with purpose.That work ultimately led to my newest chapter. After partnering closely with MetaCTO — helping them refine their GTM, hire and ramp their first SDR, and build the systems to support their next stage of growth — I stepped into the role of Head of Revenue. MetaCTO helps founders design, build, and launch high-quality mobile apps from idea → MVP → scale, and I’m thrilled to help lead the revenue engine behind that mission.What sets my work apart? I don’t do one-size-fits-all playbooks. I build revenue systems that match your goals, your culture, and your customer — whether it’s mapping a smarter sales process, designing a coaching program, or helping your team nail their next pitch. I bring clarity, structure, and a little fun to every engagement.When I’m not working, you’ll find me outside with my two kids and husband, listening to a podcast, or enjoying a strong coffee somewhere in Southern California.Let’s build something great — together.