Kristen Fitzgerald

WORK HISTORY

ABOUT KRISTEN FITZGERALD

Kristen is an accomplished web and graphic designer, social media strategist and performance measure expert. She creates brand-specific websites, social media campaigns, content, logos, images and profiles. Kristen’s specialty is creating digital marketing assets that visually express the power, personality and purpose behind a client’s brand. She is highly skilled at understanding audience engagement metrics and implementing tactical adjustments to achieve targeted objectives. Kristen’s clients range from small businesses, non-profit organizations, and large corporations spanning a variety of industries. Kristen takes a multi-faceted approach to building a client’s brand with deep experience across platforms such as Wordpress, Squarespace, Canva, Figma, Adobe Illustrator, Google Analytics, LinkedIn, Instagram, and more. Marketing service capabilities include, but are not limited to: • Website Design, Management and Maintenance: Capture your target audiences’ attention with a professional custom web design that highlights your business’ unique value propositions. • Email Marketing: Personalized emails to keep your emails out of spam folders and encourage your customers to take your desired action. • Marketing Material Designs: Design and print ready files for all marketing needs. • Monthly Analytics: Website, social media and email analytics report. • SEO: On and off page search engine optimization for website for organic traffic. • Social Media Marketing: Strategy and management, social media graphic design for desired platforms. • Digital Marketing Audit: Audit of your current digital presence. • Digital Marketing Strategy: Strategy for all your online marketing, SEO, social media lead generation, performance marketing, and more. • Graphic Design: Your brand guidelines applied to digital marketing assets to create a cohesive look and feel across all platforms and outlets.