Kristen Erceg
Director, Brand Experience
- Role
- Director Brand Experience at Old Navy
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Kristen Erceg
In 1969 a company unlike any other was born. Don and Dorris Fisher embarked on a journey to create a company that would cater to their customers\' simple desire to find affordable, trendy fashion. Little did they know that this company would change the world of retail. In 1994 Gap Inc. opened their first Old Navy store. Old Navy was the first retailer to surpass $1 Billion in retail sales in only 4 years of operation.When I joined the Old Navy family in 2004 I knew that this innovative company was reaching unthinkable expectations and I was so excited to be a part of that journey.In 2012 I branched out with Old Navy where I found a modern and cutting-edge brand blended perfectly with exicitng fashion. I look forward to my continued work with this company and I love being a part of a company that sets new expectations for what it means to reach success.
Experience
Director Brand Experience
Jun 2024 — Present · San Francisco, CA, US
Lead strategic vision and execution for all brand conferences, field leadership meetings, and internal experiences that bring the Old Navy brand to life.• Oversee the customer and employee experience strategy across store operations and key initiatives.• Partner cross-functionally with marketing, store operations, and other key partners to ensure alignment and impact across field and HQ teams.• Drive engagement through immersive experiences that support business priorities, brand values, and cultural moments.
Education
California State University, Fresno
Bachelor's degree, Business Administration and Management, General
1990 — 1994
Cornell University
Master's degree, Marketing/Marketing Management, General
2010 — 2012
Skills
- Visual Merchandising
- Big Box
- Apparel
- Store Management
- Profit
- Public Speaking
- Management
- Merchandise Planning
- Driving Results
- Inventory Management
- Leadership
- Multi-Unit
- Store Operations
- Customer Service
- New Store Development
- Merchandising
- Retail
- Social Media
- Powerpoint
- Microsoft Excel
- Microsoft Office
- Sales
- Customer Satisfaction
- New Store Openings
- Teamwork
- Loss Prevention
- Public Relations
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