Kristen Ditta

About Kristen Ditta

Growth marketer and relationship builder with deep hands-on experience in product marketing and GTM strategies for both acquisition and retention. I help mission-driven, highly regulated businesses grow by designing and running multi-channel campaigns that deliver measurable leads, engagement and enrollments. I excel in complex, fast-paced environments where rules, regulations or limited budgets demand creativity and strong partnership across teams.

Experience

1. Advisor Strategic Marketing Partner

   Priority Health

   Jun 2023 — Present

   Strategic team leader turning insights into action to plan new initiatives while driving to meet business goals and working within a complex, regulated market- Lead development and implementation of strategic marketing and communications plans for GTM product launches and lead generation, collaborating with cross-functional teams and stakeholders- Closely monitoring health plan growth opportunities, ideating and executing on campaigns that drive business growth and member enrolls- Cultivate strong relationships with internal and external partners leading to success despite working with tight deadlines and/or limited resources- Launch multiple, targeted lead nurture campaigns segmented by user behavior, designed to provide timely information to leads and members, optimizing often for higher engagement and conversions- Leverage customer insights and market research to create targeted messaging for diverse Medicare audiences- Build partner relationships with product team and external health vendors, increasing adoption of unique health solutions among membership

Education

• Michigan State University

  B.A.

Skills

• Inbound Marketing
• B2b
• Strategy
• Direct Mail
• B2b Marketing
• Interactive Marketing
• Account Management
• Competitive Analysis
• Creative Direction
• Digital Marketing
• Relationship Marketing
• Email Marketing
• Inbound Lead Generation
• Marketing
• Integrated Marketing
• Advertising
• Digital Strategy