Kristen Cole
Senior Manager @Michael Kors
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WORK HISTORY
Senior Manager @Michael Kors
NY, US
Developed and executed global CRM and email strategy supporting a $6M channel, contributing to a 15% YoY increase in customer engagement.• Led seasonal go-to-market planning that supported a 12% lift in email-driven revenue across threeproduct cycles.• Owned storytelling strategy for email/SMS across 200+ seasonal styles, ensuring alignment withbrand voice and merchandising goals.• Oversaw vendor relationships and budget allocations for global ESPs and tech partners.• Implemented advanced segmentation and personalization strategies, resulting in a 20% increase inconversion rate from promotional email experiences.• Lead program evolution by implementing new initiatives such as customer experiences, enhancedsegmentation, and optimized personalization programs.• Managed a team of 7 across the US and Canada, including development, delegation, and performance reviews.
EDUCATION
University of Colorado Boulder
Bachelor of Science (B.S.), Marketing
The Umbra Institute
Perugia, Italy, Business in the European Union
SKILLS
ABOUT KRISTEN COLE
Lifecycle and CRM operations expert with 9+ years of experience leading email, push, and SMS initiatives for high-growth brands. Proven success in building and deploying audience-segmented, data-driven campaigns that increase engagement, retention, and product adoption.
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