Kristen B.

About Kristen B.

Creative leader with 20+ years of experience in brand identity development, graphic design, and content creation. As an in-house creative strategist, director, and designer, I collaborate with cross-functional teams to build compelling, on-brand experiences that drive engagement and business growth.My expertise spans B2B marketing and product collateral, thought leadership content, customer experience research reports, executive and sales presentations, exhibit design and event production, video art direction, and information design. I bring a strategic mindset to every project—balancing big-picture vision with meticulous attention to detail.Passionate about leading and mentoring creative teams, refining brand narratives, and crafting high-impact marketing strategies that resonate.Check out my portfolio at: https://kborchardt.myportfolio.com

Experience

1. Director of Creative Services

   Autobooks

   Jul 2022 — Present · Detroit, MI, US

   Lead the creative function for a B2B fintech marketing team serving financial institutions and their small business customers. Manage in-house designer and collaborate directly with CMO on content strategy and development, leveraging external resources and cross-functional teams to scale capacity.Oversee brand stewardship across website, sales presentations, partner collateral, and client resource kits; ensure creative consistency and alignment with business objectives.Partner with Growth, Marketing Operations, Training, and Strategic Accounts to deliver integrated campaigns and resources that strengthen FI adoption and client success.Implement scalable design systems, templates, and content workflows that improved efficiency and reduced production timelines.Evolved brand identity to better position Autobooks with FI partners and drive stronger engagement with small business customers.Introduced AI-assisted workflows and streamlined creative processes to increase output quality while reducing costs.

Education

• DeProgram

  Graphic Design

  2004 — 2004

• College for Creative Studies

  BFA, Communication Design/Graphic Design

  2000 — 2004

Skills

• Corporate Branding
• Typography
• Print
• Design Education
• Branding
• Advertising
• Identity Guidelines
• Adobe Creative Suite
• Presentation Design
• Visual Communication
• Design Management
• Brochures
• Corporate Identity
• Prezi
• Marketing
• Creative Services
• Indesign
• Art Direction
• Logo Design
• Microsoft Office
• Design Guidelines
• Visual Identity
• Online Marketing
• Print Production
• Graphics
• Creative Direction
• Brand Management
• Information Design
• Web Design
• Powerpoint
• In-House Design
• Multimedia
• Adobe Acrobat
• Graphic Design
• Brand Development
• Branding & Identity