Kristen Basham

About Kristen Basham

Driven communications and marketing leader with more than ten years of impactful experience. Proven record developing, and executing, strategically-linked communications and marketing plans across civil, defense, and commercial aerospace. Trusted to lead high-profile, priority projects and effectively direct marketing activations, social media, event management, crisis communications, and customer and partner collaboration.

Experience

1. Director of Marketing and Public Relations

   Nanoracks Now Voyager Technologies

   Mar 2023 — Present · Houston, TX, US

   Led marketing and public relations activities for Nanoracks, a global space services leader with more than 1,400 missions to date and manufacturer of the Bishop Airlock aboard the International Space Station.• Spearheaded the development and execution of a comprehensive marketing strategy, aligning it with organizational goals and objectives, including crafting target customer profiles, refining key messages and managing a market budget• Provided strategic communication advice and counsel to senior executives, leaders, and managers, enabling them to convey messaging that effectively advanced business objectives and maintained a positive corporate image.• Drafted press releases, blogs, charts, infographics, and event flyers to support corporate communications and managed content posting and updates on the Nanoracks website, a WordPress-based platform, ensuring timely and relevant information for stakeholders.• Established new processes for the internal development and external release of information and images, enhancing efficiency and minimizing errors.• Introduced and managed internal communication channels, including a monthly newsletter and an internal SharePoint site, fostering improved information sharing and collaboration among all employees.• Led the end-to-end management of the company\'s social media channels, developing a cohesive strategy and overseeing daily postings on Twitter, LinkedIn, and Instagram.• Utilized data analytics and key performance indicators (KPIs) to continuously evaluate marketing efforts and refine strategies, resulting in data-driven decision making and consistent improvements.• Developed and executed crisis communication plans to effectively manage and mitigate public relations crises, preserving the company\'s reputation during challenging times.

Education

• West Virginia University

  Minor, Entrepreneurial and Small Business Operations

  2009 — 2013

• West Virginia University

  Bachelor of Science (B.S.), Journalism

  2009 — 2013

Skills

• Image Editing
• Final Cut Pro
• Public Speaking
• Creative Thinking
• Photoshop
• Indesign
• New Media
• Engaging Public Speaker
• Lightroom
• Digital Photography
• Storytelling
• Social Media
• Press Releases
• News Writing
• Newspapers
• Social Networking
• Videography
• Mac
• Entrepreneurship
• Photojournalism
• Ap Style
• Editing
• Photography
• Breaking News
• Journalism