Kristen Chavez

About Kristen Chavez

I currently work as an Email Marketing Specialist at Harbor Freight Tools. I have over 10 years of digital marketing experience including email marketing, social media marketing and brand marketing.

Experience

1. Email Marketing Specialist

   Harbor Freight Tools

   May 2022 — Present

   Code product, promotional, membership, credit card, survey and store opening emails through Oracle Responsys•Create coupon landing pages on WordPress •Work with design team and merchants to make all necessary email edits • Ensure all links and email images are accurate upon scheduling • Effectively deploy emails using correct audiences and suppression lists • Create engaging subject lines to improve open-rates, click-through rates and conversions • Work with Sr Email Marketing Manager and Email Marketing Manager to develop email testing plans and email scheduling •Compile reporting metrics on a monthly basis

Education

• California State University, Fullerton

  Bachelor of Arts (B.A.), Business and Marketing

  2011 — 2013

• Fullerton College

  Associate of Arts (A.A.), Business Administration and Management, General

  2008 — 2011

Skills

• Leadership
• Email Strategy
• Account Management
• Data Entry
• Copywriting
• Training
• Loans
• Search Engine Optimization
• Marketing
• Team Leadership
• Sales
• Email Marketing
• Time Management
• Customer Retention
• Customer Service
• Social Media
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Banking
• Online Marketing
• Budgets
• Management
• Team Building