Kristen Babjack

About Kristen Babjack

I help global brands grow revenue and loyalty by empowering, enabling, and optimizing their partner ecosystems. With over 16 years of experience in Through-Channel Marketing Automation (TCMA), strategic partnerships, and client success, I’ve led high-impact initiatives across account management, product marketing, co-op programs, and enterprise implementations for Fortune 500 brands.Currently, I lead Strategic Partnerships at Ansira, a marketing technology company on a mission to help brands transform their partner ecosystems and drive scalable brand-to-partner growth. I specialize in identifying the right partners, accelerating joint value, and ensuring seamless enablement—from technology integrations to go-to-market alignment.My background spans consultative selling, expanding enterprise client relationships, technical sales, project management, and strategic planning. I\'m passionate about building partner programs that not only support execution but also incorporate cutting-edge technologies—including AI—to drive greater personalization, efficiency, and impact across the entire ecosystem.

Experience

1. Head of Partnerships

   Ansira

   Jul 2024 — Present

   Leading Ansira’s centralized strategic partnerships function, focused on building a high-impact partner ecosystem that accelerates revenue growth, extends platform capabilities, and creates greater value for enterprise clients. Overseeing partner recruitment, onboarding, enablement, and go-to-market initiatives across agency, technology, and service categories.• Built and launched Ansira’s first centralized strategic partnerships program, establishing the foundation for scalable partner growth.• Recruit, onboard, and manage strategic partners aligned to key growth areas including Martech, media, consulting services, and customer engagement solutions.• Drive revenue growth through partner-sourced and partner-influenced opportunities across Ansira’s distributed marketing and martech solutions.• Lead partner enablement, co-marketing initiatives, and joint solution development to maximize partner impact and value delivery.• Collaborate cross-functionally with Sales, Marketing, Product, and Account teams to integrate partnerships into broader growth strategies.• Optimize operational efficiency through scalable processes for partner onboarding, enablement, opportunity management, and reporting.• Identify cost-saving and value-enhancing opportunities within the partner ecosystem to increase program ROI.

Education

• Bowling Green State University

  Bachielor of Science in Business Administration, Marketing

  2002 — 2007

Skills

• Marketing Communications
• Social Media
• Email Marketing
• B2b
• Direct Marketing
• Digital Marketing
• Marketing Strategy
• Integrated Marketing
• Account Management
• Online Advertising
• Social Media Marketing
• Salesforce.com
• Advertising
• Marketing
• Direct Mail