Kristen Morell
Strategist
- Role
- Strategist at Campbell Ewald
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
Experience
Strategist
Jul 2022 — Present · Detroit, MI, US
Build and implement CRM strategies for welcome, nurture, newsletter, re-engagement, and retention campaigns.• Leverage audience segmentation to deliver personalized, dynamic CRM content that drives engagement and conversion.• Conduct consumer, cultural, and competitive research to uncover actionable insights.• Develop and refine brand positioning strategies that showcase what makes a brand stand out, connect with the right audiences, and boost recognition.• Partner with creative, account, media, and client teams to develop cohesive campaigns across email, direct mail, social media, and push notifications.
Education
Michigan State University
Bachelor of Arts (BA)
2011 — 2015
Skills
- Customer Service
- Team Leadership
- Group Work
- Jira
- Team Building
- Fundraising
- Multi-Channel Marketing
- Adobe Cq
- Social Media
- Os X
- Team-Oriented
- Supervisory Skills
- Creative Solutions
- Microsoft Office
- Content Management
- Public Speaking
- Adobe Experience Manager
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