Kristen Bryant Smith

About Kristen Bryant Smith

I\'m on the never-ending journey to make B2B marketing fun. I currently lead the Marketing Team (Content, Creative, Customer, Product Marketing, and Demand Gen) at Appcues- a platform that enables personalized digital experiences at scale. Prior to Appcues, I led the marketing team at Help Scout a customer support platform offers the tools and tech teams need delight their customers. Before that, I spent three years at Wistia — a software company that empowers companies to build their brands with video. There, I contributed to a variety of strategic initiatives including launching a new business line from the product side and supporting the creation, execution, and promotion of Wistia’s long form video series. Before joining the SaaS world, my experience included enriching student life in higher education, creating digital content in financial services, and building intuitive apps for businesses. I studied sociology at Wake Forest University and spent most of my time in college in the theatre. I\'m originally from Georgia but moved to Boston in 2013. I now split my time between Charlotte, NC and Cape Cod. I love creating content, coaching people, and facilitating meaningful conversations. I spend most of my time outside of work traveling or chasing my two sons who are 1 and 4.

Experience

1. VP of Marketing

   Appcues

   Oct 2025 — Present

Education

• Davidson Fine Arts Magnet School

  High School Diploma, Theatre & Dance

• Wake Forest University

  Bachelor of Arts (B.A.), Sociology

  2012