Kristen Waddington
Manager, Consumer Insights @Spectrum
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WORK HISTORY
Manager, Consumer Insights @Spectrum
Stamford, CT, US
Led multiple rounds of creative testing to evaluate content effectiveness directly influencing final ad selection for a regional Super Bowl campaign in partnership with the Chief Creative Officer.Partner closely with influencer marketing teams to analyze creator performance, identify high-impact partnerships, and inform ongoing seeding and content strategy.Translate campaign performance data across social, digital, and TV into actionable insights that shaped messaging, creative direction, and how Spectrum shows up across channels.Collaborated cross-functionally to support go-to-market strategy for new product launches (e.g, Invincible WiFi), using consumer insights to refine positioning and messaging.
EDUCATION
University of Connecticut
Bachelor's degree, Marketing Major | Minor in Data Analytics | Concentration in Digital Marketing and Analytics
ABOUT KRISTEN WADDINGTON
I work at the intersection of social, content, and performance - analyzing what resonates with audiences and turning those insights into strategy.At Spectrum, I partner with influencer and creative teams to shape campaigns and messaging, including contributing to testing that directly shaped our Super Bowl campaign.Outside of work, I run a TikTok account with 21K+ followers, where I create content, partner with brands and local businesses, and engage directly with my audience.I\'m particularly interested in how brands can build content that feels both relevant and genuinely engaging.
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