Kristen van Aken

About Kristen van Aken

As a passionate Digital Designer and avid enthusiast of all things beauty 🧴—especially skincare and makeup—I bring a unique perspective as both a creative and a consumer. My personal connection to the beauty industry fuels my creativity and helps me deeply understand the desires and aspirations of the audience I design for. This dual perspective allows me to craft visually compelling and high-performing designs that truly resonate with beauty lovers. Motion Design: I craft intricate animations for Meta and Pinterest ads, seamlessly integrating dynamic visuals into campaigns. Email Design: I create evergreen and promotional emails featuring dynamic motion elements to enhance engagement and create memorable brand interactions. Web Banners: I design stunning assets for sales, product launches, and seasonal campaigns, supporting global partners with localized content in 4+ languages. Creative Campaigns: I ideate and execute on-brand, eye-catching campaigns that amplify brand presence and drive results across various platforms. Landing Pages: I create engaging landing page layouts for launches and seasonal promotions, ensuring optimal user experience. Social & SMS Graphics: I design captivating visuals for social media and SMS campaigns that resonate with audiences and drive engagement.With a keen eye for detail and a deep understanding of aesthetic trends, I ensure every project reflects the brand\'s identity while inspiring its target audience.

Experience

1. Graphic Designer Ii

   GEICO

   Sep 2025 — Present · New York, NY, US

Education

• SUNY New Paltz

  Bachelor of Fine Arts , Graphic Design