Kristen Valentine
Director, Podcast and Digital Audio Strategy @Ocean Media
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WORK HISTORY
Director, Podcast and Digital Audio Strategy @Ocean Media
Built and launched Ocean Media’s Podcast & Digital Audio Department from the ground up, establishing a scalable infrastructure for buying, planning, and optimizing podcast campaigns.Developed and implemented best-in-class podcast advertising strategies, specializing in performance-driven campaigns, large integrations, and custom brand segments.Led the end-to-end growth of the department, securing partnerships with leading publishers, networks, and platforms, positioning Ocean Media as a top-tier podcast buying agency.Established data-driven measurement frameworks, leveraging advanced attribution tools to track ROI, conversions, and brand lift across all podcast investments.Spearheaded business development efforts, expanding podcast advertising as a core revenue stream and driving new client acquisitions in both direct response and brand-focused campaigns.Educated internal teams and clients on the evolving podcast landscape, solidifying Ocean Media’s reputation as an industry leader in the space.Pioneered innovative ad formats, including host-read integrations, branded content, and programmatic solutions, to maximize audience engagement and impact.Built and managed a team of specialized podcast buyers and strategist, fostering expertise in negotiations, ad performance, and audience targeting.
EDUCATION
California State University, Fullerton
Communications, Advertising
ABOUT KRISTEN VALENTINE
Most brands don’t fail in audio, they fail in how they test. I build podcast and…
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