Kristen Tully
Global Communications Leader at L’Oréal | Social & Digital Media Specialist | Corporate Social Responsibility & Cause Marketer | Team Builder
- Role
- Head of Us Consumer Engagement IT Cosmetics at L'Oréal
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Kristen Tully
Strategic communications and consumer engagement leader with a proven track record of shaping brand narratives, building high-performing teams, and driving large-scale, culturally relevant campaigns for global beauty and consumer brands.My experience spans leading high-impact initiatives including P&G’s Rio 2016 Olympic campaign, spearheading Maybelline New York’s global programming for 6+ seasons of New York Fashion Week, and launching Brave Together—the beauty industry’s first global mental health initiative—while also driving best-in-class VIP talent and partnership strategies.I pride myself on building high-performing teams and fostering strong relationships across internal stakeholders, brand partners, and global audiences. My work is rooted in creating meaningful connections between brands and consumers—particularly Gen Z and Millennial audiences—through culturally relevant storytelling, strategic partnerships, and purpose-driven programming.
Experience
Head of Us Consumer Engagement IT Cosmetics
May 2025 — Present
As head of Consumer Engagement for the US, I lead It Cosmetics\' consumer engagement strategy and execution across PR, VIP talent and partnerships, Influencer and Social Media / Community Management strategy, eventing and community building. I am honored to be part of building the It Cosmetics presence on the West Coast.
Education
The George Washington University
BA, Communication
2004 — 2008
Skills
- Event Management
- Crisis Communications
- Message Development
- New Media
- Advertising
- Public Speaking
- Publicity
- Brand Awareness
- Public Relations
- Media Relations
- Fundraising
- Television
- Strategic Communications
- Cision
- Press Releases
- Digital Media
- Communications Planning
- Event Planning
- Social Media
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