Kristen McGregor
Director of Merchandising - Accessories @RW&CO
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WORK HISTORY
Director of Merchandising - Accessories @RW&CO
Montreal, QC, CA
EDUCATION
George Brown College
Fashion Management
ABOUT KRISTEN MCGREGOR
I’m a dynamic senior merchandising leader obsessed with product, passionate about responsible sourcing and fueled by purpose-driven enterprise. I bring over 20 years of experience and leadership in both buying and product development at some of Canada\'s biggest apparel and accessories brands. My expertise lies in planning and executing customer centric, product focused, data driven, omni-channel business strategies to fuel sales growth and expand market share. I excel at identifying brand opportunities, crafting profit-driven product strategies, and introducing new areas of business. I am an engaged and empowering people-first leader known for empathy, open communication, and building strong relationships through cross functional collaboration. More than anything, I love working with teams to grow brands, develop beautiful product, and create assortments that captivate and delight customers. Areas of expertise-Omni-channel buying strategy & execution -Pricing & Promotions -Go-To-Market Strategy -Private label brand development & product design -Team leadership & talent mentorship -Vendor relationships & negotiations -Cross-functional collaboration -Strategic sourcing -Change management -Trend forecasting -Brand & artist collaborations
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