Kristen Shaver

About Kristen Shaver

I am an accomplished Event Management professional with 17+ years of experience creating, planning and executing major national events that account for over 400 hours of live programming, reaches nearly 64 million viewers and attracts more than attendees each year. I have successfully managed a broad group of internal and external staff, creating, implementing and managing multiple budgets and P&L’s in a fast-paced environment. Most recently, I have focused on collegiate sporting events for ESPN, where I have worked with conferences and universities, professional sports organizations, sports marketing agencies, civic leaders, sponsors and key stakeholders around the country. My areas of expertise include:• Business Analysis and Strategy• Budgeting / Forecasting• Contract Management - sponsors, teams, venues• Sales -proposals, pitches, asset valuation, commission planning• Marketing • Sponsorship Strategy and Fulfillment• Event Operations / Game Day Management• Public Relations• Leadership / Team Development• Building Relationships

Experience

1. Director of Events

   ESPN

   Jan 2017 — Present · Charlotte, NC, US

   I manage the daily operations of ESPN’s Events Division, current owner and operator of 35 collegiate events and report directly to the VP of Events where I oversee a staff of 60+. My current focus and scope includes oversight and management of 17 bowl games and four college football kickoff games. My strategic role is to manage the sales efforts and opportunities for the division. I am fortunate to have significant involvement in the creation and growth of new business opportunities.Accomplishments:• Played primary role in the acquisition and launch of new strategic event content for the company:(2017 Frisco Bowl, 2019 St. Pete/Clearwater Elite Invitational (College Softball).• Upon acquiring the Jimmy V Classic (men’s college basketball doubleheader at Madison Square Garden), revitalized the event and increased profitability by 5x over the past six years. • ESPN 2015 nominee for Women in Cable Telecommunications (WICT) Rising Leaders Program. • Day to day point of contact for all third party management groups including the Houston Texans/Lone Star Sports and Entertainment, Boston Red Sox/Fenway Sports Management, FC Dallas, Florida Citrus Sports and the Orlando Sports Foundation

Skills

• Advertising
• Sponsorship
• New Media
• Social Media Marketing
• Sponsorship Sales
• Social Media
• Sports Marketing
• Sponsorship Activation
• Digital Media
• Event Management
• Event Planning
• Marketing Communications
• Facebook
• Sports Management
• Sports
• Marketing
• Public Relations
• Media Relations