Kristen Rary
Senior Media Specialist at Kaplow Communication
- Role
- Senior Media Specialist at Kaplow
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Kristen Rary
I am a dynamic and results-driven communications specialist with a strong background in TV news, PR, and media relations. I’m known for securing strategic media coverage, leading cross-agency initiatives, and executing impactful campaigns. I am committed to driving brand awareness, engagement, and growth through innovative storytelling and effective media outreach. Passionate about working with health, beauty, and lifestyle brands, I bring personality, dedication, and a collaborative spirit to the workplace, contributing to a meaningful and fulfilling work experience for both myself and my colleagues.
Experience
Senior Media Specialist
Jan 2026 — Present · New York, NY, US
Responsible for leading the development, execution, and optimization of earned media strategies.Set and guide media strategies for client campaigns and product launches in support of broader enterprise goals.Manage and mentor junior team members, guiding media strategy development and ensuring high-quality execution across accounts.Develop, maintain, and lead media relations and cross-channel storytelling, leveraging AI and analytics to inform strategy and identify high-impact coverage opportunities.
Education
The University of Georgia
Bachelor of Arts - BA, Political Science and Government
Grady College of Journalism and Mass Communication, University of Georgia
Bachelor’s Degree, Broadcast Journalism
2015 — 2018
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