Kristen Punzalan

Senior Manager @Fanatics

Las Vegas, NV, US

Senior Manager, Product Content Marketing – FanaticsAs a Senior Manager for Product Content Marketing at Fanatics, my journey weaves over twenty years of enriching experience in brand management, product development, merchandising, digital image creation, product content marketing, and enhancing consumers’ shopping experience of fashion and official sports-licensed merchandise. My competencies in marketing communications and retail operations are leveraged to cultivate impactful strategies for product display pages (PDP) and robust retail experiences.At Fanatics, I partner with first- and third-party vendors to curate the best imagery and site content needs to promote each brand’s identity across our DTC and partner sites such as NFL.com, LIDS.com, and mitchellandness.com, among many others. I bring demonstrated expertise in leading scalable eCommerce photo studio production across both still and motion workflows, with proven success in overseeing complex productions across multiple mediums, channels, and geographies.I manage large-scale budgets, contracts, and vendor ecosystems with strong financial acumen, ensuring operational excellence and cost efficiency. Our team thrives on innovation, working closely with product, technology, business intelligence, UX, and UI development teams, harnessing our Cloud Commerce Platform to amplify our messaging and drive product demand. As a steward of the Fanatics brand, I am deeply passionate about creativity, sports, and culture—committed to aligning our values with consumer expectations, delivering excellence, and fueling growth through strategic market communications.

University of the Philippines

BA Journalism, Mass Communication/Media Studies

MIT Sloan School of Management

Applied Generative AI for Digital Transformation

American Public University

Bachelor of Arts , Marketing