Kristen Morseman
Sales & Marketing Manager @Express Employment Professionals - Corning, Ny
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WORK HISTORY
Sales & Marketing Manager @Express Employment Professionals - Corning, Ny
Corning, NY, US
Lead sales and marketing initiatives to drive new business growth and brand awareness in our local region.Identify and engage key decision-makers through targeted cold calling, email campaigns, networking, and in-person meetings.Develop and execute strategic sales plans, including daily, weekly, and quarterly activity goals focused on high-potential prospects.Utilize marketing strategies and promotional tools to position Express as the go-to staffing partner in the local market.Create and present customized staffing solutions using a consultative sales approach tailored to each client’s unique needs.Build and maintain strong client relationships, fostering long-term partnerships and repeat business opportunities.Collaborate with internal recruiting team to ensure timely, accurate fulfillment of job orders and client satisfaction.Analyze sales performance, territory growth, and market trends to create data-driven forecasts and marketing adjustments.Represent the company at community events, job fairs, and networking functions to increase visibility and generate leads.Maintain CRM records of all client interactions, pipeline activities, and marketing efforts for accurate reporting and planning.Contribute to digital marketing efforts by supporting content development, social media strategy, and campaign execution.
EDUCATION
Genesee Community College
Tourism and Hospitality Management, Tourism & Hospitality Management
Genesee Community College
Associate's degree, Business Administration and Management, General
Penn Foster Group
Professional Bridal Consultant, Hospitality
SKILLS
ABOUT KRISTEN MORSEMAN
I’m a passionate and results-driven Sales & Marketing Manager at Express Employment Professionals in Corning, NY, where I specialize in B2B sales, business development, and strategic marketing. With over 18 years of experience in the hospitality industry, I bring a people-first mindset to every interaction, creating lasting relationships and delivering tailored workforce resources to local businesses.My career journey has been defined by a genuine love for connecting with people, understanding their needs, and helping them thrive. Transitioning into the staffing industry has allowed me to channel my hospitality roots into a role that empowers both businesses and job seekers. Whether I\'m meeting with clients, leading outreach efforts, or strategizing for growth, I approach each day with energy, empathy, and a drive to make a difference.As a Certified Professional Bridal Consultant, I’ve developed a sharp eye for detail, a creative mindset and a passion for delivering high-touch, personalized service. My years in the hospitality industry taught me the value of connection, adaptability and going above and beyond. These are all skills that seamlessly carry into my current role.Outside of work, I find joy in fitness, food, and quality time with the people who mean the most to me. I believe deeply in the power of kindness, and I strive to reflect that in both my personal and professional life.Backed by certifications in Outside Sales, Marketing and Communications and a proven ability to turn challenges into opportunities, I bring a dynamic and compassionate leadership style to the world of staffing. At heart, I’m more than a Sales & Marketing Manager. I’m a connector, collaborator, value creator and community advocate committed to making every interaction count.
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