Kristen McLane
Npd Senior Marketing Manager @Worthington Armstrong Venture
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WORK HISTORY
Npd Senior Marketing Manager @Worthington Armstrong Venture
EDUCATION
Muskingum University
BS, Chemistry
Xavier University
MBA, Business Administration
ABOUT KRISTEN MCLANE
Relationships are at the heart of everything I do. Uncovering the deep connections consumers have with products and services and translating those into brand and business strategy is where my passion lies. I develop actionable strategies from understanding consumer behavior and customer experience. I am the connector between the consumer and the brand; the customer and the business; the operations group and the marketing group. I\'m passionate about fostering workspaces and teams that embrace the individual and allow for transparency and authenticity. I curate collaborative internal and external relationships that drive holistic plans and efficient execution. And, I\'m known for bringing a bit of fun, humor and some friendly competition to the workplace. Everyone needs a buffalo-chicken dip champion, right?Specialities:Consumer / Shopper / Category insightsMarket / Customer / Communication researchMarketing / Brand strategyProduct developmentInnovation Interpersonal / Verbal / Written CommunicationPresentation skillsRelationshipsProgram / Project ManagementIf you\'re interested in connecting, please send me an email at m••••••••@gmail.com.
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