Kristen Lucero

About Kristen Lucero

If you ask me what I do, the short answer is product marketing at BNY.At its core, my work is about turning complex financial concepts into clear strategy that drives commercial impact.I lead marketing for BNY’s Global Collateral platform, partnering with senior business leaders to shape how technical infrastructure becomes a cohesive story that delivers real value to clients. My work lives at the intersection of content, strategy, and the connective tissue in between.The way I think about marketing lives in the blended space across three disciplines:• Analytical — strategy, data, discovering patterns • Creative — visually engaging, balance, thoughtful positioning• Social — psychology, influence, how ideas gain tractionThat instinct extends to how I think about AI and emerging technology. The more interesting question for me is rarely which tool to use, but how it integrates into a broader system, and what it gives back to people. Outside of BNY, I run a portrait and editorial photography brand. A different medium, but the same underlying goal: what story are we telling and how do we bring it to life? I’m a TEDx speaker and an AMA award recipient, recognized for bridging strategic thinking with real-world execution.If you’re drawn to work that values rigor and taste in equal measure, we’ll probably get along.

Experience

1. Senior Product Marketing Specialist Global Collateral & Central Clearing

   BNY

   Mar 2026 — Present

Education

• University of Pittsburgh School of Business

  Bachelor of Business Administration - BBA, Marketing

• University of Pittsburgh

  Marketing