Kristen Lucero
Sales Manager, Automotive & Retail @Comcast Advertising
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WORK HISTORY
Sales Manager, Automotive & Retail @Comcast Advertising
Lead and develop a high-performing sales team responsible for multimillion-dollar multiscreen and programmatic advertising revenue across automotive and retail categories.• Consistently exceeded annual revenue and billing targets, including significant growth in programmatic and audience-based buying• Directed integrated strategies across linear TV, CTV, OTT, programmatic, and digital channels to drive measurable client performance• Positioned TV as a performance driver within broader media mixes, educating clients on how broadcast and streaming amplify search, social, and digital outcomes• Partnered with programmatic teams and DSP/SSP platforms to expand automated and data-enabled solutions, increasing scalable revenue streams• Coached team on consultative, insight-led selling grounded in attribution, audience behavior, and cross-channel measurement• Built deep client relationships resulting in strong retention and long-term revenue growth• Rapidly master new tools and platforms to remove obstacles, streamline processes, and accelerate team performance• Expanded leadership scope in 2023 to include both automotive and retail verticals while maintaining consistent goal attainment and incentive achievement
EDUCATION
University of Denver
BSBA, Marketing and Finance
SKILLS
ABOUT KRISTEN LUCERO
With 28+ years in media sales, I’ve spent the last several years leading high-performing teams that execute multi-platform campaigns across TV, CTV, and digital programmatic advertising. As a sales manager since 2019, I’ve consistently guided my team to exceed revenue goals while maintaining strong client relationships and delivering innovative solutions.My expertise includes:• Leading and mentoring sales teams to consistently meet or exceed targets• Multi-platform media strategy (TV, CTV, programmatic, audience addressable)• Political advertising campaigns with precise targeting and compliance• Strategic partnership development and alliance management• Cross-functional team coordination and vendor managementI’m passionate about leveraging my leadership experience to drive partnerships and growth, creating value for clients, teams, and companies while delivering measurable results across traditional and digital media landscapes.
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