Kristen Lu
Founder / CEO | Investor | Formerly: Performance Marketing, Digital Acquisition, and Media at InStyle, Cooking Light, FanDuel, Yahoo, HuffPost
- Role
- Investor at Media Disco
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Kristen Lu
12+ years experience in marketing growth strategy, paid media & digital user acquisition, data-driven funnel optimization, consumer revenue expansion, e-commerce, branding, & conversion optimization. Have successfully driven high-impact multi-channel, scalable growth and user acquisition with multi-million dollar budgets for consumer-facing brands, such as InStyle, Cooking Light, FanDuel Fantasy Sports, Yahoo Finance, and HuffPost. Passionate about all things related to growth marketing - identifying, leveraging, and executing on growth and revenue opportunities, including brand extensions and incremental revenue streams. Hands-on media buying, performance marketing, and agency management experience with both conservative and large budgets ($20+ million annual), with laser focus on driving ROI, LTV, ROAS, as well as customer loyalty and retention. Versed in all channels, including Social (Facebook, Instagram, Twitter, Pinterest, Snapchat), Search (Google, Bing, Apple Search, and more), influencer, display, programmatic, video, affiliate, email, direct mail, and more. Deeply ingrained in mobile user acquisition space - driving app installs, in-app engagement, and monetization. Believer in a 360 customer lifetime value approach to user acquisition and media.Currently: single-handedly created, launched, and self-funded Holstere - a brand within an emerging product category aimed to make life easier for the modern on-the-go woman.
Experience
Investor
Apr 2023 — Present · US
Education
Rutgers Business School
Bachelor of Science (B.S.)
Skills
- Product Marketing
- Product Launch
- Market Research
- Forecasting
- Cross-Functional Team Leadership
- Marketing Strategy
- Marketing Communications
- Marketing
- Pharmaceutical Industry
- Competitive Analysis
- Sales
- Marketing Management
- Training
- Account Management
- Segmentation
- Strategy
- Market Analysis
- Digital Marketing
- Marketing Research
- Brand Management
- Integrated Marketing
- Product Management
- Customer Insight
- Advertising
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