Kristen Linsky
Vice President of Marketing Acquisition, Engagement & Loyalty Solutions @Fidelity Investments
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WORK HISTORY
Vice President of Marketing Acquisition, Engagement & Loyalty Solutions @Fidelity Investments
Boston, MA, US
As a leader in marketing, I oversee a dedicated team of product and solutions specialists focused on developing innovative, cross-platform marketing solutions within our advanced marketing ecosystem. Our goal is to enable seamless prospect and customer engagement throughout the entire lifecycle—from acquisition to loyalty—differentiating Fidelity’s brand in a competitive landscape.I work to translate marketing needs into actionable solutions across a broad range of platforms, including customer data platforms (CDPs), adtech, orchestration, measurement, web & mobile, content management, and loyalty programs. My aim is to ensure our technology ecosystem supports personalized, compliant, and effective marketing strategies that foster meaningful engagement and drive sustainable, long-term growth.
EDUCATION
Endicott College
BFA, Visual Communications, Minor in Communications
Bentley University
Master of Science - MS, Human Factors in Information Design
ABOUT KRISTEN LINSKY
I’m a full-stack digital experience leader who connects marketing, product, and technology to create experiences rooted in empathy, intuition, and data. I bring energy and structure to ambiguity—turning ideas into scalable, human-centered solutions that drive growthDigital Strategy, Product Management, Business Strategy, Design Leadership, User & Customer Experience (UX/CX), Journey Mapping, Roadmap Development, Information Architecture (IA), User-Centered Design Thinking, Agile / SCRUM Delivery, User Research, Market Research, Localization, Vendor Management, Search Engine Optimization (SEO), Personalization, Competitive Analysis, Jobs to Be Done (JBTD)+ User Task Analysis, Web Content Management, Marketing Technology (MarTech), Digital Analytics, Social Media Technology- Certified Scrum Product Owner (The Scrum Alliance)- Certified ScrumMaster (The Scrum Alliance)
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