Kristen Knapp
Senior Director of Strategy & Communications @Florida Health Care Association
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WORK HISTORY
Senior Director of Strategy & Communications @Florida Health Care Association
Tallahassee, FL, US
Develop and manage Association\'s annual communications plan and budgetOversee statewide media relations activities, including press conferences, editorial board visits, feature articles and development of related press materials, as well as serving as Association media spokesperson Manage the creation and distribution of communication tools, including print and electronic newsletters, critical membership alerts, Association Web site content, annual report and promotional piecesSupport government affairs team with the development of legislative issue papers, bulletins and talking points, and coordination of membership grassroots advocacy campaign efforts, including legislator e-mail campaigns, facility tours, Lobby Wednesdays activities in TallahasseeManage Association\'s social media, including Facebook and Twitter presence, legislative blog and online video messagesProvide public relations counsel to the Association executive director in the strategic planning processConduct media trainings for and provide PR counsel to the Association membership on critical industry issues
EDUCATION
Florida State University
BACHELOR of SCIENCE, MARKETING
SKILLS
ABOUT KRISTEN KNAPP
A Certified Association Executive and Accredited in Public Relations, I have over 20 years experience in local and statewide media relations, crisis communications, managing public relations campaigns, special event management and planning, sponsorship development, public speaking and promotional marketing. Additional experience in association management, including budgeting and financial management, strategic planning, board relations, emergency preparedness, membership recruitment, grant writing and volunteer management.
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