Kristen Hurd

About Kristen Hurd

As a marketing executive for SaaS in the Ed Tech industry, I have built my career on a foundation of curiosity, empathy, and a relentless drive to succeed. I am passionate about fully understanding and nurturing the customer journey. I have worked across matrixed teams in multinational companies to create marketing campaigns, develop products, and sustain top brands - all to drive growth. I have traveled to over a hundred colleges and universities across the U.S. to consult professors, administrators and students. This has enriched my life by exposing me to a wide range of people from many communities, as I witnessed the unifying power and joy of education. I have experienced a steady stream of growth in my career and have held numerous leadership roles. I focus on transformative, mission-driven work. As an ENTJ, my gift is leading teams and cultivating the strengths of every individual. I love to work across teams to develop strategies that produce measurable results.

Experience

1. Director of Specialized Marketing Programs

   McGraw Hill

   May 2023 — Present

   Earned 2025 Product & Platform Marketing Campaign of the Year for Sharpen Companion

Education

• University of Michigan College of Literature, Science, and the Arts

  Bachelor of Arts (B.A.)

• The London School of Economics and Political Science (LSE)

  Study Abroad

Skills

• Email Marketing
• Marketing
• Content Management
• Publishing
• Digital Publishing
• Academic Publishing
• Content Strategy
• Marketing Strategy
• Management
• Sales Presentations
• E-Learning