Kristen Deevers

About Kristen Deevers

Naturally curious insights leader with 30 years of experience in analysis and insight, strategy, and professional staff development. Demonstrated ability to apply experience across a wide range of industries and translate company goals into projects and strategy. Has successfully built and led teams from entry level to experienced professionals.Competencies include:• Primary & Secondary Research• End to End Qualitative and Quantitative Research Methodologies• Attitude & Usage Studies• Brand Tracking & Ad Testing• Concept Testing• Customer Satisfaction• Journey Mapping/Path to Purchase• Personas• Product Development and Innovation• RIVA Trained Moderator and Report Writer• SPSS• Market Sizing• Experienced with all project scopes and types from full DIY through full service strategic partnershipsProfessional Contributions:• Insights Association North Central Chapter Cleveland Market Research Summit Chairperson (2024 - present)• AMA NEO Market Research Conference Committee (20••••23), Chairperson (20••••09, 20••••23)• Insights Association North Central Chapter Cleveland Summit Presenter (2025, 2026)• Quirks Conference Presenter (2026)• Insights Association Annual Corporate Researchers Conference Presenter (2025)• Greeting Card Association Virtual Workshop & Retreat Presenter (2022)• AMA NEO Market Research Conference Presenter (2002, 2004, 2008, 2016)• Global Concepts Branch Strategy Forum Presenter (2008)

Experience

1. Senior Director, Shopper & Product Insights

   American Greetings

   May 2024 — Present · Cleveland, OH, US

   Lead Shopper and Product Insights support for all products and purchase channels through use of large-scale tracking studies and ad hoc research projects, including integration of secondary and trend resources to drive strategy and recommendations.• Focus on overall category performance as well as that of existing and emerging competitors across all consumer segments and key product categories• Socialize strategic research implications throughout the organization across users at all levels and external audiences to support existing accounts and prospecting new business • Contribute to organizational success through hands-on active managing of projects and programs as well as through leading and mentoring team members• Have managed custom on-going consumer diary panel tracking programs through DIY initiatives

Education

• Cleveland State University

  MA, Consumer Industrial Research

  1995 — 1997

• The University of Akron

  BA, Psychology

  1990 — 1994

Skills

• Customer Insight
• Data Analysis
• Market Research
• Marketing Strategy
• Quantitative Research
• Marketing Research
• Qualitative Research
• Management
• Customer Satisfaction
• Strategy
• Leadership
• Analysis
• Consumer Insights
• Competitive Analysis