Kristen E. Christman

About Kristen E. Christman

I’m a marketing and communications project manager who brings order, empathy, and forward-thinking to complex marketing environments. I\'m focused on driving alignment, efficiency, and collaboration across teams. I build project management processes and workflows from the ground up, improving visibility, streamlining intake and execution, balancing workloads, and strengthening stakeholder partnerships.I excel at breaking down silos through intentional listening, clear communication, and a strong understanding of team dynamics. I’ve led cross-functional marketing initiatives, guiding teams through change, standardizing processes, and ensuring work moves forward with clarity and accountability.I’m proactive in exploring and applying AI to enhance existing skill sets and workflows, using emerging tools responsibly to improve efficiency, decision-making, and creative problem-solving while keeping people and collaboration at the center.Core Competencies- Marketing Project & Program Management- Marketing Operations & Workflow Optimization- Process Design, Intake Management & Governance- Cross-Functional Collaboration & Stakeholder Alignment- Resource Planning, Capacity Management & Forecasting- KPI Development, Reporting & Performance Optimization- Change Management & Process Adoption- Client & Internal Partner SuccessTechnical Expertise- Smartsheet Power User & Workflow Architect- Marketing Operations Systems Design- Intake, Capacity Planning & Forecasting Models- Performance Dashboards & Executive Reporting- Brand, Creative & Content Operations- B2B & B2C Marketing Strategy (Education & Consumer)

Experience

1. Marketing Partner

   St. Luke's University Health Network

   Mar 2026 — Present · Bethlehem, PA, US

   Strategic lead for Oncology and Weight Management marketing, serving as an internal account executive to drive service line growth and community engagement- Lead multi-disciplinary teams to create and execute high-impact internal and external marketing campaigns- Identify key audiences and evaluate market trends to optimize advertising placement and brand reach- Manage resources and budgets with strict accountability to ensure all projects are delivered in a cost-effective manner- Leverage social media and online marketing tools to implement data-driven, integrated strategies- Ensure timely delivery of high-visibility initiatives while maintaining brand integrity and operational rigor.

Education

• Kutztown University of Pennsylvania

  Bachelor of Arts (B.A.), Communication and Public Relations

  2003 — 2007