Kristen Baker
Marketing Manager @Calvert Woodley Fine Wines & Spirits
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WORK HISTORY
Marketing Manager @Calvert Woodley Fine Wines & Spirits
Washington, DC, US
Leads multi-channel DTC marketing strategies across social media, website, email/SMS, print, and paid media- Develops and executes content creation for Instagram, Facebook, TikTok, and LinkedIn; utilizing Canva, CapCut and Adobe Creative Cloud- Manages and curates marketing budgets to drive brand growth, CPG promotions, and customer engagement- Handles end-to-end logistics, vendor coordination, and event-specific budgets for branded in-store tastings and off-site tastings partnering with local embassies and universities in the DMV area.Implemented a monthly wine club partnering with Table 22 that has brought in an additional per month in sales- Tracks KPI’s utilizing CRM platforms; Kaviyo, Nextdoor App, HubSpot, Google Analytics, and Meta Ads Manager to optimize paid campaigns and maximize ROI.
EDUCATION
Cabrini University
Master of Science - MS
Penn State University
Bachelor of Arts (B.A.)
ABOUT KRISTEN BAKER
I am a brand strategist and content creator for DTC and CPG within the beauty, wellness…
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