Kristen Baird

About Kristen Baird

I lead insight-led growth at the intersection of retail, CPG, and commerce. As VP…

Experience

1. Founder & Strategic Consultant

   Advantage Solutions

   Apr 2020 — Present · Pittsburgh, PA, US

   As the Founder & Strategic Consultant at Brainchild Consulting LLC, I partner with C-suite executives, including CMOs, to drive growth and innovation across retail, CPG, and Martech sectors. I provide ongoing strategic consulting and advisory services, with a focus on personalized marketing, customer loyalty, and data-driven insights and strategy. My work includes advising companies on how to effectively integrate with Retail Media Networks (RMNs), helping them navigate this evolving landscape to maximize marketing impact and revenue opportunities.In addition, I’ve served as a key strategic advisor for several clients, including acting as Vice President of CRM & Digital for SymphonyAI, where I led enterprise-level loyalty and personalization strategies. I also work closely with clients to refine marketing strategies, streamline operations, and optimize their digital transformation initiatives. My role at Brainchild allows me to combine my deep expertise in strategic planning with hands-on support for executive teams seeking to enhance performance through data and technology.

Education

• University of Dayton

  Bachelor of Arts - BA

• University of Dayton

  BA

Skills

• Consumer Insights
• Retail Category Management
• Project Management
• Retail
• Direct Marketing
• Customer Insight
• Competitive Analysis
• Crm
• Category Insights
• Loyalty Programs
• Crm Software
• Grocery
• Brand Awareness Programs
• Strategic Partnerships
• Assortment Optimization
• Budgets
• Strategy
• Marketing
• Brand Management
• Marketing Strategy
• Strategic Consulting
• Roi Optimization
• Media Planning
• Consumer Products
• Analytics
• Membership Marketing