Kristen Arimond
Hands on | Results-Driven Creative Team Leader | Creative Director | Global Digital Design Director | Expertise in Digital Marketing, Social Engagement, Design Systems, and Multi-Channel Marketing Strategies
- Role
- Creative Director at Onehope Wine
- Location
- Orange County, CA, US
- LinkedIn followers
- 500 followers
About Kristen Arimond
Creative Director and Creative Team Leader with 14+ years of experience shaping campaigns…
Experience
Creative Director
Oct 2023 — Present · Napa, CA, US
Spearhead the creative vision and strategy for the OneHope brand, taking a hands on approach, ensuring alignment with overarching business objectives and market positioning.• Lead a diverse team of designers, copywriters, and project managers creating end-to-end experiences that foster emotional connections and drive engagement across an omnichannel experience.• Key player in the companies marketing intiatives and calendar planning. Collaborate with the CMO to develop integrated marketing strategies and unified storytelling across all touchpoints, driving increased engagement across web, email, and social media channels. • Analyzed the creative operations workflow and implemented process improvements, boosting production efficiency by over 50%.• Implemented the use of AI tools to increase team productivety across project management, copy writing, and creative execution. Allowing the team to produce double the output with less workforce.• Help to manage and execute all social initiatives. Produce a substantial amount of video and photo content for social media and commercial campaigns, driving a consistent month-over-month increase in AOV.
Education
California State University, Fullerton
Bachelor of Fine Arts (BFA), Graphic Design, Illustration
2002 — 2005
Skills
- User Interface Design
- Creative Direction
- Illustrator
- Graphic Design
- Web Design
- Flash
- Adobe Creative Suite
- Indesign
- Dreamweaver
- Experience Design
- Interactive Media
- Interactive Advertising
- Creative Strategy
- Photoshop
- Advertising
- Direct Mail
- Brand Development
- Actionscript
- Marketing
- Logo Design
- Online Marketing
- Graphics
- Animation
- Online Advertising
- Digital Marketing
- Google Analytics
- Mac
- Concept Design
- Interactive Marketing
- Concept Development
- Web Analytics
- Digital Media
- Web Development
- Packaging
- Sem
- Website Development
- Publishing
- Web Project Management
- Digital Strategy
- Multimedia
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