Kristel V.
Senior Social Media Manager
- Role
- Senior Manager, Social Media at Cigna Healthcare
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Kristel V.
Senior Social Media Manager at Cigna Healthcare with 10+ years of experience building…
Experience
Senior Manager, Social Media
Feb 2014 — Present · US
Collaborate with business segment leaders and cross-functional teams to define, develop, and execute tailored social media strategies aligned with business objectives. Spearhead comprehensive campaigns that have resulted in a year-over-year increase in engagement, click-through rates, and lead generation, while ensuring cohesive messaging and impactful campaign execution through collaboration with marketing, brand, and agency partners.Managed and mentored a dynamic team of social media experts, driving a cultural shift that established social media as a core business function that enhanced operational efficiency and aligned social media strategies with overall business objectives.Leverage social media management tools (e.g, Sprout Social, Khoros, Marketing Cloud Intelligence) to analyze campaign performance data, identify key insights, and optimize strategies for improved ROI.Developed and scaled the employee advocacy program, resulting in a month over month increase of shares, engagement and earned media value. o 2024 reached a $1M earned media valueDeveloped an intricate organic channel strategy for Cigna Healthcare, aimed at elevating brand perception and cultivating genuine audience interactions across all social platforms. Concurrently, meticulously optimized paid social media campaigns to spotlight our products and services, achieving targeted reach and engagement.
Education
Florida International University
Bachelor of Business Administration (B.B.A.), Marketing & International Business
2010 — 2012
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