Kristel Roffler
Marketer, specializing in the marketing of consumer package goods
- Role
- Shopper Marketing Manager at Abbott Nutrition Nl
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Kristel Roffler
I am a storyteller; I tell the story of brands to retailers, shoppers, and business…
Experience
Shopper Marketing Manager
May 2021 — Present · Minneapolis, MN, US
Manage shopper marketing for Target, Costco & BJs JBPs (joint business plans) for Abbott Nutrition. Manage and lead SEM (Google & Criteo/RMS) & media for Abbott at Target and Costco. Lead Project management with agency partners on optimizations to increase SOV, and maintain positive ROAS through category and branded search term campaigns. Secure key media placements to help drive conversion through social, app, and.com placements.
Education
University of St. Thomas
BA, Marketing Management
1998 — 2002
University of St. Thomas - Opus College of Business
MBA, Marketing
2007 — 2011
Skills
- Testing
- Online Advertising
- Marketing Management
- Email Marketing
- Management
- Program Management
- Marketing Communications
- Social Media
- Shopper Marketing
- Strategy
- Online Marketing
- Competitive Analysis
- Contract Negotiation
- Creative Direction
- Employee Training
- Marketing
- Forecasting
- Brand Development
- Strategic Planning
- Project Management
- Interactive Marketing
- Account Management
- Customer Insight
- Analytics
- Digital Marketing
- Relationship Marketing
- Event Planning
- Mobile Marketing
- Sales
- Retail
- Marketing Research
- Consumer Products
- Time Management
- Analysis
- Integrated Marketing
- Market Research
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
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