Kristell Perez

About Kristell Perez

At the core of Frontier Communication’s product marketing division, my focus is on driving the strategic vision for our Frontier Fiber product offerings. By identifying market opportunities and crafting long-term roadmaps, we\'ve enhanced our product portfolio to meet the evolving demands of our customers. My role encompasses leading a cross-functional team to execute robust go-to-market strategies, which has resulted in a tangible increase in market share and revenue growth for our wholesale segment.With my career experiences in developing scalable and automated CRM strategies and leading consumer marketing efforts, my passion lies in leveraging data-driven insights to elevate the customer experience- be the Voice of the Customer. Collaborating closely with sales, marketing, product development, and external partners, I mentor and develop a high-performing team. Our collective efforts focus on talent growth and alignment with business objectives, ensuring optimized efficiency and the successful design and implementation of marketing strategies that resonate with our target audience.

Experience

1. Diector of Product Marketing

   Verizon

   Jun 2023 — Present · US

   Driving the strategic vision for Frontier’s product line, including Fiber Broadband & High Bandwidth Ethernet. • Identifying market opportunities and developing long-term roadmaps to enhance product offerings and meet evolving customer demands.• Leading a cross-functional team to execute go-to-market strategies, fostering collaboration between sales, marketing, product development, and external partners.• Mentoring and developing a high-performing marketing team, focusing on talent growth, skill development, and alignment with business objectives to optimize team efficiency.• Designing data-driven marketing strategies that align with overall business goals, resulting in increased market share and revenue growth in the wholesale segment.• Leading competitive analysis to inform pricing strategies, market positioning, and customer acquisition initiatives, ensuring Frontier stays ahead in a dynamic telecommunications landscape.• Successfully launched several targeted marketing campaigns, increasing product visibility, driving lead generation, and strengthening client relationships.• Implementing scalable digital strategies to improve operational efficiency, customer engagement, and product reach across key markets.

Education

• California State University, Northridge

  Bachelor of Arts (B.A.), Communication Studies

Skills

• Analytics
• Online Advertising
• Customer Retention
• Product Marketing
• Social Media Marketing
• Partner Management
• Pricing Negotiation
• Advertising
• Sem
• Multi-Channel Marketing
• Strategic Partnerships
• Affiliate Marketing
• Digital Strategy
• Search Engine Marketing (Sem)
• Management
• Customer Relationship Management (Crm)
• Lead Generation
• Mobile Marketing
• Business Analysis
• Marketing
• Go-to-Market Strategy
• Product Management
• Business Development
• Microsoft Office
• Internet
• Digital Marketing
• Mobile Devices
• Online Lead Generation
• Cross-Functional Team Leadership
• Marketing Strategy
• Strategy
• E-Commerce
• Online Marketing
• Channel Partners
• Display Advertising
• Web Analytics
• Partnership Marketing
• Integrated Marketing
• New Media
• Search Engine Optimization (SEO)