Krista Wickens
Founder CEO @Anthem Alchemist
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WORK HISTORY
Founder CEO @Anthem Alchemist
Salt Lake City, UT, US
Are You Ready to Meet The Moment? Our mission is to help professionals maximize their brand value and impact. Together, we craft your unique professional journey to showcase your value and propel your career to new heights. One that improves your bottom line and provides legacy.As a seasoned business strategist and coach with over two decades of experience blending entrepreneurial energy and C-suite strategic insight, I’ve seen many talented professionals with stellar records as well as CEOs of great businesses get overlooked. They had the ideas, the drive, the credentials yet somehow still struggled to stand out. An opportunity missed.This has led to the development of a new performance-based approach to career success that is designed to help you communicate your value to the world in a way that helps you fast-track your journey and leads to career freedom and financial success. We Help You Put The Pieces of Your Story TogetherMy training and coaching company, Anthem Alchemist, works with leaders to craft an authentic customized personal brand journey using our proprietary PBP™ (Personal Brand Performance) Scorecard and the latest in personal branding performance tools to make sure you are always ready to meet the moment.Specialties:Executive Coaching | Career Pivots | Business Leadership | Leadership Development | Reskilling | Brand EQuity | Entrepreneurship | Data Analysis |Creator Personal Brand Performance™ Scorecard and Process
EDUCATION
The University of Montana-Western
BLS/BA
University of Denver - Daniels College of Business
Master of Business Administration - MBA
ABOUT KRISTA WICKENS
With over 30 years of experience blending entrepreneurial energy and C-suite strategic insight, Krista has navigated diverse roles across health, wellness, sports, nutrition, apparel, fitness, eyewear, hospitality, and pet care industries. Holding an MBA and degrees in Communications and HR Management, her journey has been about merging in-depth business understanding with effective people management.As a seasoned business strategist and coach, she has co-founded and successfully exited two of her own companies and guided her clients through the intricacies of scaling and transitioning their businesses. In the corporate world, she has spearheaded innovative product launches with fitness giants like Reebok, NordicTrack, Gold’s Gym, and iFIT, and has authored and sold three patented products and five trademarks. Her creation of the first credentialed Canine Fitness Training Program at the University of Tennessee stands as a testament to her ability to identify and fill unique market niches.Passionate about mentoring in entrepreneurship and career development, she aims to empower others with the insights gained from my diverse experiences. Outside of professional spheres, she enjoys cycling, hiking, skiing, Pilates, and traveling, while embracing the joys of motherhood with her two boys.Demonstrated Success in the Following Areas:Startups, Product Innovation & Lifecycle Management, Domestic and Global Market Expansion, Brand Development, Go-to-Market, Product Planning, Sourcing, Financial Modeling, Customer & Product Requirements, Strategic Initiatives, Team Building, Public Speaking, Consulting, CEO Mentor/Coaching, Thought Leadership, Product Placement, Branding, Third-Party Licensing, Compliance, Product Packaging, International Marketing, Media, Public Relations, Strategic Global Partnerships, Product Evangelism, Trend Identification, Project Management, Legal Regulations, Patents, Trademarks
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