Krista Thurrott

Senior Creative Strategist, Pinterest

Role
Senior Creative Strategist at Pinterest
Location
Chicago, IL, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Krista Thurrott

I’m a Chicago transplant from Halifax, Nova Scotia, Canada. I spent a four years…

Experience

  1. Senior Creative Strategist

    Pinterest

    Feb 2023 — Present · Chicago, IL, US

    Manage creative direction and strategy for clients, leading workshops and ideation sessions to help advertising partners create world-class creative on Pinterest.• Work as both a creative and strategic thinker, helping clients and brands achieve business performance and activate never-before-done initiatives. Ideate, concept and present ideas to external clients, leading the process from conceptual work to the executional phase.• Build relationships with creative agency partners while also working with sales teams to uncover industry-level challenges and account-specific opportunities to develop creative-driven solutions.• Work autonomously with cross functional teams like sales, measurement, marketing and insights to drive creative effectiveness for individual advertisers.• Represent the Creative Strategy team in workshops, thought leadership events and webinars. Develop scaled programs and thought leadership for the broader Global Creative Strategy team.

Education

  • University of Toronto

    Certificate in Digital Strategy and Communications Management, Public Relations, Advertising, and Applied Communication

    2015 — 2016

  • Udacity

    Product Management Nanodegree

  • Toronto Metropolitan University

    Bachelor of Journalism (formerly Ryerson University), Broadcast Journalism

    2007 — 2011

Skills

  • Editing
  • Digital Marketing
  • Online Advertising
  • Digital Communication Strategy
  • Final Cut Pro
  • Broadcast Journalism
  • Brand Advertising
  • Public Relations
  • Media Relations
  • Interviews
  • Copy Editing
  • Marketing
  • Speech Writing
  • Marketing Communications Planning
  • Corporate Communications
  • Copywriting
  • Journalism
  • Strategic Planning
  • Breaking News
  • Social Media Communications
  • Social Media Measurement
  • Digital Strategy
  • Marketing Communications
  • Creative Writing
  • Avid
  • Communication
  • Copy
  • Storytelling
  • Marketing Copy
  • News Writing
  • Interviewing
  • Inews
  • Social Media
  • Content Strategy
  • Personal Branding
  • Harris Automation
  • Newsletters
  • Social Media Marketing
  • Event Planning

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Krista Thurrott — Senior Creative Strategist at Pinterest in Chicago, IL, US | Unifers